Plot Twist:

Scaling doesn't have to mean hiring ahead of revenue, onboarding a full-time exec, or duct-taping another task to your calendar.

What if you had a trusted partner—a fractional Chief of Stuff—who could help you:

- design systems that grow with you,
- keep your delivery humming, and
- free your brain to focus on what matters most?

I help startups and small businesses build the operational foundation for sustainable, strategic growth—without the full-time overhead.

In plain terms: I bring strategic focus, structure, and flow to the parts of your business that are moving too fast for your current team to support.

That means surfacing insights (not noise), designing customer success systems that retain revenue, and aligning cross-functional efforts so your business grows stronger without more headcount.

Common results:

40% faster delivery
30%+ account revenue growth
Leaders regaining 20%+ of their time back for high-leverage work
Happier customers (and stronger renewal signals)
Clear roadmap with strategic priorities
Streamlined cross-functional alignment and performance
Executive-ready visibility into what's working—and what’s stuck

That awkward in-between stage

You’ve got traction. You’ve got a team. But things are starting to strain.

You don’t need a full-time COO yet. And an EA isn’t enough.

You need an operator who can:

see across the business,

think like a partner,

and act like an owner.

That’s where I come in.

Hi. I'm Kelly.

I sit between strategy and scrappy—embedding into your business 2–4 days a week to stabilize operations, retain customers, and machete a path for your next level (I can use an actual machete, ask me about that).

I learned early that scaling isn’t about doing more—it’s rooted in doing what matters most.

That insight came from leading high-stakes work with limited capacity—and watching the wrong priorities, noise, and whack-a-mole burn time and morale. It’s what shaped my approach to operational strategy (and life!): radical prioritization, smart systems, and trust-driven leadership.

That’s what I help founders do: build a business that runs like a well-oiled machine, grows faster, and frees you up to LEAD.

Truth bomb:

What’s slowing things down is not a lack of ambition. It’s not poor execution.

It’s the gap between what your company needs to become—and what your current systems can support.

Everyone’s wearing multiple hats, and priorities start to blur.
Work gets done, but delivery stalls without constant oversight.
Clients love your offering—but things slip, and renewal starts to wobble.
You can see the next phase, but can’t run toward it while holding the entire backend.

This is the moment to build the backbone—not just patch the pain.

How we can work together

Think of me as your fractional “Chief of Stuff.” I step in where an assistant isn’t enough and a COO is too much.

Here’s how I help:

Strategic Operations

Build operating rhythms and decision frameworks that reduce friction and cut decision fatigue in half
Align product, delivery, and marketing so progress happens—without micromanaging
Own and drive special projects: from rebrands to vendor transitions to systems overhauls

Outcome: You reclaim time and headspace, while execution speeds up across the board.

Customer Success

Design simple, repeatable systems that improve client onboarding, delivery, and retention
Create account health check processes to flag churn risk early
Coach teams to have high-value, strategic client conversations—not just task updates

Outcome: Clients renew, expand, and advocate—because the experience matches the value.

Culture That Holds Its Shape

Build decision-making frameworks that empower instead of bottleneck
Implement communication systems that clarify without surveillance
Establish team rhythms that strengthen trust, accountability, and course-correction

Outcome: A business with a steady center of gravity—whether you’re in the room or not.

Curious if we'd be a fit?

I’ve put together a one-pager that outlines what working together could look like — scenarios, options, and where I usually plug in. Want me to send it your way?
👉 If it resonates, we can hop on a quick call to explore. If not, you’ll at least walk away with some ideas for how to make growth smoother.

Ready to jump straight in on the stuff your future self will thank you for?

Schedule a chat

Overheard

Kelly has ninja-like qualities in her ability to ask the right questions of her clients to identify their real needs and goals as a business and provides the guidance necessary along the way to help them prioritize their decisions based on the most important outcomes.

Her ability to hit the ground running is second to none, and her manner and attitude makes every interaction a genuine pleasure. Kelly will be good for your business, and your mental health. She's amazing.

She has this gift for spotting opportunities to make entire systems work better, not just individual projects. Any organization that wants someone who can elevate both their delivery and their people while building stronger relationships across the board should jump at the chance to work with her.

I was deeply grateful for her capability to manage all aspects of the relationship with the clients, handling emergent issues, exploring potential for growth, and developing a high value partnership relationship with the clients.